Atefeh

About Atefeh

As an experienced Senior Data Analyst with more than 5 years of experience in various industries, I specialize in using data to help businesses make better decisions focused on their customers. My main focus is on creating ways to understand customers better and improve how companies interact with them.

I'm skilled in building solutions that handle large amounts of data, working well with different teams, and providing useful insights that directly affect how companies group and understand their customers. I use different testing methods to continuously improve strategies, ensuring that decisions are based on solid data, which leads to better customer satisfaction.

I'm proactive and always looking for new and innovative ways to use technology to improve how companies connect with their customers. With my expertise, I'm well-equipped to lead projects that aim to enhance customer experiences and help businesses grow.

Work Experience

Business Intelligence Analyst

Company: Zargroup | zargroup.ir | one of Iran's largest FMGC holdings, boasting over 10,000 personnel

From May 2023 to Present - Full Time

·        Optimized logistics operations through KPI analysis, achieving a 12% increase in On-Time Delivery and a 15% reduction in excess inventory carrying costs, resulting in significant cost savings

·        Developed a Tableau dashboard to monitor and optimize essential KPIs,Return Rate, customer retention, Dwell Time, churn rate, and customer lifetime value, facilitating data-driven decision-making and strategic improvements

·        Experience collaborating with Cross-Functional team from analysts to developers and business strategists to execute multifaceted business intelligence projects

·        Applied advanced SQL skills, proficiency in complex data structures, and PowerBI expertise to construct and launch production-ready dashboards, enabling real-time monitoring and actionable logistics insights

·        Successfully implemented customer segmentation strategies for a vast customer base of over 150,000 individuals. This initiative significantly contributed to enhancing marketing strategies

·        Led the end-to-end delivery of critical KPI reports, engaging with stakeholders to provide actionable insights, resulting in data-driven decision-making and improved business performance

Senior Data Analyst

Company: Arena | arenalifescience.com | A knowledge-based pharmaceutical company

From Oct 2020 to Apr 2023- Full Time

·        Automated 50+ reports using SQL and PowerBI tools, leading to a 50% reduction in manual reporting efforts

·        Provide comprehensive CRM training to employees, ensuring their proficiency in CRM tools and methodologies, thereby enhancing overall team capabilities.

·        Developed an inventory dashboard by consolidating data from +18 data sources, resulting in an impressive 80% reduction in product wastage

·        Designed and implemented data solutions in collaboration with data engineers to integrate diverse data sources, enabling scalable reporting and in-depth analytics to improve logistics processes

·        Oversee the CRM team, harnessing data insights to construct evaluative dashboards for customer assessment, workforce evaluation, and market analysis, fostering informed decision-making.

·        Established and quantified logistics KPIs, defining and recommending targeted business initiatives that resulted in a 10% reduction in transportation costs and a 15% improvement in order accuracy, enhancing overall supply chain efficiency

 Data Analyst

Company: Arvin | pharmaceutical company

From Jul 2018 to Sep 2020- Full Time

·        Extracted data from 30+ sources and converted them into one combined source using Python techniques

·        Working and collaborating with 20+ business users, streamlining data modelling activities in Excel using PowerPivot for creating ad-hoc reports

·        Reduced the time spent analyzing data by 90% through automation of manual processes using Python scripts

·        Utilized Python to segment customers and employed analysis to effectively track customer segmentation.

Project Analyst

Company: Rasad | research company

From Apr 2015 to Jul 2017- Full Time

·        Assist in the development of project plans, timelines, and budgets.

·        Continuously monitor project progress, identifying potential issues and deviations from the plan.

·        Gather and analyze project-related data, including financial data, resource allocation, and performance metrics.

·        Providing insights and recommendations based on data analysis to improve project efficiency.

       Hard Skills

·        SQL Server Analysis Services

·        SQL Server Integration – SSIS

·        Microsoft Power BI

·        Microsoft SQL Server

·        Data Warehouse Design – DWH

·        Multidimensional OLAP

·        Tabular Data Model

·        DAX – MDX

·        Power Query – M

·        Python

·        Tableau

·        ETL

·        Excel

Soft Skills

·        Teamwork

·        Problem-solving

·        Decision-making

·        Time management

Education Bachelor’s Degree of Industrial Engineering 2009-2013